MERCHANDISING AND MARKETING
For more information about these programs, contact the department office
listed below or any full-time faculty or staff members listed below:
Associate in Applied Science
Degree, Code 017
Basic Certificate, Code 018 Name Office
Advanced Certificate, Code 019 Kurt Schindler, Chair Room L358
Annette Alibhai, Secretary Room L374
MERCHANDISING AND MARKETING
(Associate in Arts Degree, Code 017)
(61 credit hours minimum)
Business Department, Room L374, Phone 481-8325
Study of business and the promotion and sales techniques.used in selling
products or services. Degree can lead to employment in mid-management positions in
marketing, sales, wholesale, marketing research, or physical distribution.
Students must read at a minimum of 10th grade level and write
English at the Freshman Composition (101) level. Students who place into English 100 will
be granted provisional admission while they remedy their basic deficiencies.
Required courses are indicated by an asterisk(*)
First Semester:
030 0111 Introduction to Business(*) 3
030 0141 Business Mathematics(*) 3
030 0231 Principles of Marketing(*) 3
General Education Requirements 6
Total Hours 15
Second Semester:
030 0181 Financial Accounting(*) 4
030 0211 Business Law I or 030-0214 Legal
Social Environment of Business(*) 3
030 0236 Advertising(*) 3
General Education Requirements 6
Total Hours 16
Third Semester:
030 0182 Managerial Accounting I(*) 3
030 0237 Selling(*) 3
030 0269 Principles of Management(*) 3
General Education Requirements 3
Electives 3
Total Hours 15
Fourth Semester:
030 0257 Principles of Retailing or 030-0258
Small Business(*) 3
032 0120 Introduction to Microcomputers(*) 3
General Education Requirements 3
Electives 6/7
Total Hours 15/16
For General Education Requirements see General Education.
For descriptions of courses see Course Descriptions.
Electives should be selected with the consultation of a faculty advisor
or counselor.
Recommended Electives:
030 0241 Introduction to Finance 3
030 0244 Fundamentals of Investments 3
045 0125 Introductory Statistics 4
082 0201 Principles of Economics I 3
082 0202 Principles of Economics II 3
087 0201 General Psychology 3
MERCHANDISING AND MARKETING
(Basic Certificate, Code 018)
Students may earn a Basic Certificate in Merchandising and Marketing by completing 15
hours as described below:
030 0111 Introduction to Business 3
030 0231 Principles of Marketing 3
030 0236 Advertising 3
030 0237 Selling 3
030 0269 Principles of Management 3
Total Hours 15
MERCHANDISING AND MARKETING
(Advanced Certificate, Code 019)
Students may earn an Advanced Certificate in Merchandising and Marketing by completing
31 hours as described below:
Required Courses:
030 0111 Introduction to Business 3
030 0181 Financial Accounting 4
030 0211 Business Law I or 030-0214 Legal
Social Environment of Business 3
030 0231 Principles of Marketing 3
030 0236 Advertising 3
030 0237 Selling 3
030 0257 Principles of Retailing or 030-0258
Small Business 3
030 0269 Principles of Management 3
Electives 6
Total Hours 31
Recommended Electives (Select 6 hours):
030 0141 Business Mathematics 3
030 0258 Small Business 3
032 0120 Introduction to Microcomputers 3
035 0101 Composition I 3
087 0201 General Psychology 3
095 0101 Fundamentals of Speech Communication
3
For descriptions of courses see Course Descriptions.
Electives should be selected with the consultation of a faculty advisor
or counselor.
For more information about these programs, contact the department office
listed above or any full-time faculty or staff member listed below:
Name Office
Kurt Schindler, Chair Room L358
Annette Alibhai, Secretary Room L374 |